Type ‘golf holidays’, ‘golf holidays in Naples’ or ‘golf holidays in Spain’ into a search engine and you’ll quickly notice just how competitive this industry is at present. Demand for golfing getaways is currently high as interest in the sport has never been as big – and that means supply is also high.
One company currently leading by example in this marketplace is YourGolfTravel.com, which continues to go from strength to strength following its launch in 2005. Here we check out some of the marketing tactics that have helped to propel Your Golf Travel into the spotlight.
[image from Flickr]
The saying that content is king continues to be banded around – and the guys at Your Golf Travel have fully embraced this idea. Their blog – entitled the 19th hole – is updated continuously with relevant and interesting content including destinations guide, course reviews, awesome photographs, interviews and details of competitions. It adds value for visitors to the site and ensures keen golfers return time and time again. Another good point to note about the content is that it’s not just one big plug for their products because there’s a wealth of additional information being displayed in a format that’s pleasing on the eye.
[Image from Flickr]
Your Golf Travel has built up a responsive social media audience over the past few years, which is easier said than done. They have close to 2,000 Twitter followers, over 4,000 Facebook likes and growing Google+ circles. Again, much like their blog, they post interesting snippets, shareable information such as a golf quote of the day and details of the latest deals and competitions. Your Golf Travel is also very active on the social platforms and as result has increased visibility and brand awareness. One thing to note is the fact that they interact with fellow social media users and provide good customer service.
[Image from Flickr]
The people behind Your Golf Travel, Andrew Harding and Ross Marshall, are clearly passionate about what they do. And that passion has reaped rich reward as the duo have recently been shortlisted for the Ernst & Young 2012 Entrepreneur of the Year Award while the company has also been listed in The Sunday Times Virgin Fast Track 100 three years in a row. The company has gone from a workforce of three to over 100 in around seven years.
This is a guest post by Emma Barnes.