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Find out how to increase eCommerce revenue and make more money online!

How to Increase eCommerce Revenue

A lot of online marketing people, whether they’re affiliate marketers or AdSense bloggers, know how to tread water but they couldn’t swim one mile in a triathalon. They might have read some website about how to make money online and got pretty good at it, or it’s something they do in their spare time to have a little extra money in their pocket.

I’ve worked in online marketing for years so I’ve learned a few ways that you can use to get more traffic to your site and convert more of that traffic to leads and sales, thereby increasing your eCommerce revenue.

1) Make sure people can find you on Google

These days, people usually find websites through search engine queries instead of via hyperlinks. Because of this, you need to make sure that people can find you on Google and other search engines if you want your site to get any traffic. The best way to do this is to hire an expert company to build backlinks to your webpage using anchor text for terms that people who would buy your product or click your AdSense ads would search for. This sounds fairly straightforward since it’s such a basic part of online marketing, but there’s more to it than just looking for “SEO companies” on Google and hiring one to build links to your site.

Beware of spammers

A lot of people hiring an SEO company for the first time make the mistake of hiring an outsourced company that gets lots of low-quality links from spammy sites. Usually, these companies employ people in third world countries who can barely speak English to write articles for them, and therefore the writers can’t get articles on any websites except websites owned by other writers who barely speak English.

This works fine for a few months but eventually the spammy links get the website they’re linking to delisted from Google’s search index. The only way to fix it is to get the company to remove the links, which could take weeks.

2) Make sure people see your site

Once people have found your site, they need to only need to stay on it long enough to register as a lead or complete a transaction. If you have an AdSense advertising blog, this means they need to stay long enough to click on a banner ad, but if you’re selling something or registering leads then they need to be there long enough to hooked. They’ve already clicked a search engine result for your page, so shouldn’t they already be interested in what you have to offer?

Utilize site acceleration

Once people click on your site, you need to make sure that the site loads fast enough so that they don’t get frustrated and lead. In the past year or so this has become an even bigger problem for website owners with the advent of tablets where you only have to “swipe back” to go back to the search results page. The solution is to find a good site acceleration service. Accelerated websites are hosted by super-fast servers so that they load faster, which means less people will leave your site waiting for it to load. On top of using top-notch servers, good site acceleration services like MaxCDN host a site’s content on multiple servers across the English-speaking world, which means that somebody in New York won’t have to wait for a page to load from a server in San Francisco or Australia.

About the author: David Henzel is the Vice President of Marketing at content delivery network and site acceleration services provider NetDNA.

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