Facebook Page Inbound Marketing Strategy
Facebook Pages are an important strategic way to create and nurture a presence for your brand or company online- but how does a Facebook Page fit with your overall inbound marketing strategy? I would say if you have a company that exists online, your Facebook page is one of the more critical aspects of your business, not something that’s nice to have. So the first thing you need to do is create a Facebook page for your business. Here is a great guide from Hubspot about how to do just that:
Once you have your page, it’s time to get the word out. If you have a business, you already have customers. Let them know that you have a Facebook page, and make sure something is HAPPENING on the page when they get there. I recommend a few simple actions that don’t take a lot of time, but keep you engaged and show off that engagement.
1. Send out a Weekly Note. It is similar to the way a newsletter works- it can be personal or business -focused, but either way it gives you a forum for weekly communication. On a page I maintain for a staffing company, I mail out weekly quotes from staff who are enjoying their time in the field. In the note I thank everyone for their work that week and feature 2 different staff quotes- it usually gets a few Likes and some feedback on the Wall, but mostly I like it because it’s weekly activity focused on the Fans.
2. Hold a contest. Especially when you are building Fan numbers on your page, it’s good to have something going on. A simple contest is great- ask people their favorite thing about your company or product and randomly choose one commenter each Friday to get a free sample or t-shirt. People love to get free things and they are vocal about it. And it’s another weekly activity for your Page.
3. Respond to any comments. It’s critical to let people know that you are on and monitoring the page itself. At least every 48 hours, preferably once/ day, go on to your page and respond to every comment, even if it’s just a “Thanks!” You want to acknowledge any engagement on your page.
Over time, a Facebook page can be a great way for your current customers and fans to recommend your company to their friends- and because the numbers on Facebook are now over 400 million people, you have to be there to be where your customers are.
