Fraudlogix was recently singled out as an Online Advertising and Affiliate Marketing industry “game-changer” for their ground-breaking success in helping advertisers and merchants detect affiliate fraud. Fraudlogix aims to provide the necessary tools and education to help the industry win the fight against fraud.
Fraudlogix is different from lead verification companies like Targus and Lead Verifier because it is specifically designed to catch affiliate fraud for merchants.
Most fraud prevention systems available today are based on data verification alone. The major drawback of the these types of systems is that they don’t catch the most common type of fraud – when fraudsters use real people’s information when they fill out bogus leads, forms or even make a credit card purchase on the merchant’s site.
Data verification is just part of an elaborate system of data matching processes, proprietary algorithms and compiled data infrastructures used to defeat fraud.