In-text ads are basically little pop-ups that show up when you hover over a link. When somebody clicks on one, they are redirected to a page and the owner of the original website gets paid money. This is one of the most overlooked methods of content monetization. When you choose a third-party company, though, you need to make sure that you choose one that will help you make the most money.
Infolinks is one of the most popular ones and it uses a traditional pay per click system where the website owner gets paid each time someone clicks, regardless of whether the click converts to a lead or a sale.
A lot of newer companies are moving away from this model toward a performance based RPC model. This is like traditional pay per click except that site owners are rewarded extra if a good percentage of their clicks convert to leads or sales. Advertisers like it because it encourages publishers to produce content that people who are likely to both click and convert are likely to enjoy (and thus more likely to see the in-text ad) and publishers like it because they make a little extra each time somebody converts, which they don’t under traditional pay per click.
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Hey
This is David from Kontera.
I enjoyed reading your article. In-Text ads are great money makers, as you said, and quickly rising in popularity. Please allow me to share some information with you and your readers about Kontera and why its the premier In-Text provider.
Kontera is the exclusive In-Content platform reaches over 170 million unique users per month through more than 15,000 web publisher using Kontera.
The reason that Kontera is so effective for so many different people is thanks to our Synapse platform, an algorithm that rather than just scanning for keywords like other in-content companies do, can read your text for actual meaning. This added understanding allows us deliver relevant information and ads directly related to user intent, leading to higher CTR and better CPC.
Another advantage of Kontera is our exclusive ad inventory from some of the biggest brand names in the world including Audi, UPS, Verizon, Capital One, L’Oreal, Kraft Foods, HP, and many more. These premium, often Rich-Media ads are the most attractive to users, offer the best possible CPC, and are only available to Kontera Publishers.
We offer the highest revenue share around at 70%.If you’d like to apply to become a Kontera Publisher, we’re currently offering new publishers a $50 Bonus if you get at least 25,000 U.S. page views during your first 30 days on the network. Kontera also offers a low $50 minimum threshold, good across all of our payout methods.
Thanks
David Stein
Kontera Community Manager
davids@kontera.com
Monetize your site with Kontera In-Text ads