A lot of mobile app developers have good business-to-consumer marketing programs and the apps themselves are pretty good, but they struggle to make money with their apps. Why?
There’s a great article on The Basics of Hacking about how to monetize mobile apps, in particular Android apps but most of the techniques still apply to iOS, Windows Mobile, and yes, even webOS.
One of the most effective yet underutilized ways in the article is placing advertisements within your app. This can be done without a third party but unless you find someone willing to pay you a ton of money for buying some pixels for a month then the best way to do it is to go through a third party company, like Moolah Media.
Moolah Media works by linking publishers with advertisers, and tailoring ads so that they’re relevant to the app and relevant to the individual users using them. That means they can work both for apps whose users are easy to target and for apps whose users are hard to target.
Disclaimer: My company Influence People does consulting work for Moolah Media.
